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Welcome to the Tourism Industry Association of Alberta (TIAA)

Our vision is that Alberta’s tourism industry will be the driving force of sustainable, community economic development.

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Tourism Powers Canada
It’s Time to Step Up!

Tourism Powers Canada’s Economy


Tourism isn’t just travel—it’s trade, jobs, and community. As Canada heads into a federal election, it's time to make sure tourism gets the recognition it deserves.

Use this guide to speak up for your industry.


It’s built to help business owners, operators, and workers engage directly with decision-makers—ensuring they see tourism as essential to Canada’s prosperity.

2025 Federal Election Resources

What Members Benefit from TIAA

01

Have your voice heard - unified representation of Alberta's tourism industry and briefings on legislative, regulatory, and policy changes.

02

Exclusive access to resources, newsletters, and discounts on TIAA sponsored education and training sessions.

03

Invitations to networking events, including TIAA’s annual Tourism Advocacy Summit and Town Hall events.

What Our Members Say

While we have an incredible backdrop, we’ve lacked a lead agent to unify Alberta’s advocacy, and we cannot simply rely on our good looks for our industry’s future.

Lindsey Galloway, President, Chief Executive Officer & Chief Storyteller at Heritage Park Historical Village

Subscribe to TIAA's newsletter for industry news, events, and insights.

PO Box 142 Calgary Stn Central
Calgary, AB T2P 2H6, Canada

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Get exclusive access to industry insights, policy updates, industry events, and more!

© 2025 by the Tourism Industry Association of Alberta (TIAA). 

Video & Image Credit: Travel Alberta

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