Tourism is one of Alberta’s strongest economic drivers. In 2024, 38.1 million visitors spent $14.4 billion, generating $2 billion in tax revenue and contributing $11.3 billion to Alberta’s GDP. Tourism is Alberta’s number one service export and fourth largest export overall, growing four times faster than the national rate.
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See how Alberta’s visitor economy supports local jobs, businesses and communities across every region of the province.
Alberta's Visitor Economy:
Powering Jobs, Growth, and Communities
What Members Benefit from TIAA
01
Have your voice heard - unified representation of Alberta's tourism industry and briefings on legislative, regulatory, and policy changes.
02
Exclusive access to resources, newsletters, and discounts on TIAA sponsored education and training sessions.
03
Invitations to networking events, including TIAA’s annual Tourism Advocacy Summit and Town Hall events.
